Basking Ridge-based Affinity Federal Credit Union on Tuesday said several strategic leadership promotions became effective on June 1 that reflect the organization’s ongoing commitment to operational excellence and member wellbeing.
Pam Cohen has been promoted to chief operating officer (COO). This new title reflects the broad impact of her work across the organization. In her expanded role, Cohen will oversee the credit union’s daily operations, including Lending, Loan Administration, Digital Branch, Risk Operations, Marketing, People & Culture, Financial Wellbeing, and more. She will also continue building strong cross-functional relationships to enhance the member experience.
MaryAnne Melanson has been promoted to vice president, Strategy and Internal Communications. Melanson will continue to lead the development of Affinity’s organizational strategic plan and internal communications strategy while supporting board relations.
Ryan Marosy has been promoted to vice president of Marketing. In this role, Marosy will lead brand strategy, marketing operations, and member acquisition efforts. Since joining Affinity, Marosy has spearheaded a digital-first transformation of the marketing team, introduced a performance-driven culture, and improved member engagement through personalization and technology enhancements.
Affinity also announced Jack Allison, chief digital, payments & technology officer, was recently honored as a 2025 Philadelphia Titan 100. The Titan 100 program recognizes Philadelphia’s most accomplished business leaders in their industry using criteria that include demonstrating exceptional leadership, vision, and passion.
“I want to extend my heartfelt congratulations to Pam, MaryAnne, Ryan, and Jack on their well-deserved achievements,” Kevin Brauer, CEO of Affinity Federal Credit Union said. “Each of them exemplifies the vision, leadership, and commitment to excellence that drives Affinity forward. These advancements not only recognize their individual contributions but also strengthen our ability to innovate, grow, and create even greater value for our members and communities.
