The Greater Elizabeth Chamber of Commerce recently celebrated the 10th anniversary of tourism in the city with a vibrant celebration highlighting the city’s cultural, economic, and global milestones. The Elizabeth Destination Marketing Organization (EDMO), in partnership with Mayor Christian Bollwage, gathered with city officials and regional leaders at The Mills at Jersey Gardens for the event.
Marking a decade of growth, community engagement and cultural discovery, Elizabeth’s tourism efforts have welcomed millions of visitors, supported local businesses, and highlighted the city’s rich history and vibrant diversity.
In 2024, Elizabeth welcomed a surge in tourism, with visitors spending a record-breaking $748 million — a 1.8% increase over the previous year. This spending, driven in part by higher prices across goods and services, resulted in a total economic impact of $1.1 billion.
Visitor activity supported 8,743 jobs, generated $381 million in labor income, and contributed $119 million in state and local tax revenues. Notably, food and beverage accounted for the largest share of spending at $225 million. Overall, tourism played a crucial role in the city’s economy, supporting one in nine jobs and offsetting $2,600 in taxes per household. Elizabeth’s visitor economy serves as a powerful engine for economic growth—fueling business development, creating jobs, and generating vital marketing revenue, all while easing the tax burden on local residents.
“This 10-year milestone is just the beginning for an even better upcoming decade,” Jennifer Costa, executive director of the Elizabeth Destination Marketing Organization said. “With global events on the horizon, we’re ready to welcome the world and show them everything Elizabeth has to offer.”
The evening featured inspiring remarks from Mayor Christian Bollwage and Alex Lasry, CEO of the FIFA World Cup 2026™ NYNJ Host Committee, underscoring Elizabeth’s emergence as a dynamic destination with growing international significance.
This milestone event was a testament to the power of collaboration, made possible by the dedicated efforts of the Elizabeth Public Schools Visual & Performing Arts Department, the Greater Elizabeth Chamber of Commerce, and the Elizabeth Destination Marketing Organization—each instrumental in cultivating the city’s vibrant tourism landscape and uniting the community in pride and purpose.
With remarks from city officials, cultural performances, and a spotlight on the upcoming FIFA World Cup 2026™—in which Elizabeth plays a key regional supporting role—the event underscored the city’s strategic importance in the future of sports and global tourism.
The Greater Elizabeth Chamber of Commerce partnered in hosting the event, reaffirming its commitment to supporting local businesses and promoting the city as a dynamic travel destination.