MAD Global Strategy announced on Wednesday that Brent Petrone, a well-known digital communications expert, has joined the firm as senior vice president.
Petrone, has nearly a decade of experience leading high-impact digital media strategies for national trade associations, nonprofits, international philanthropies, Fortune 500 companies, foreign governments, political organizations and C-suite executives.
His work spans high-stakes, fast-moving environments across sectors such as health care, education, technology and energy.
- Petrone’s expertise spans a broad range of services, including:
- Comprehensive digital audits and ecosystem evaluations;
- Listening and intelligence reporting to track perception and emerging trends;
- Competitive benchmarking and landscape analysis;
- Digital and social media strategy and execution;
- Multi-channel digital advertising campaigns;
- Advocacy and mobilization efforts to influence public opinion and policy;
- Crisis management and brand reputation analysis;
- Executive digital thought leadership development; and
- Creative development, including website design, graphic design, and video production.
“We are excited to welcome Brent Petrone to the MAD Global team to lead our digital media practice,” Mike DuHaime, founder and CEO, MAD Global said. “Brent brings a deep understanding of today’s fast-moving digital landscape and the critical role it plays in supporting an organization’s overall communications goals. I look forward to seeing how he will advance meaningful digital solutions for our clients, helping them to achieve innovative results.”
Prior to joining MAD Global, Petrone directed digital strategy at Actum, a global consultancy, and Mercury, a bipartisan global public strategy firm.
“Digital communication is continually evolving, driven by emerging technologies and an ever-expanding array of platforms—now forming the very foundation of how we connect and communicate,” Laura Matos, partner, MAD Global said. “A strong digital strategy is no longer optional—it’s a necessity. Brent is a data-driven, results-oriented strategist who clients can trust to help them navigate through the complex digital media environment.”
