Olive oil company Salov Group has appointed Giacomo Campinoti as CEO of its U.S. subsidiary, Filippo Berio USA. Offering more than 20 years of experience in Italian food and luxury companies, Campinoti is poised to solidify the Lyndhurst-based Filippo Berio’s premium identity in the competitive U.S. market while elevating its profile from coast to coast.
“With an accomplished record of brand development and operational excellence, Giacomo Campinoti is a natural choice to serve as CEO and lead Filippo Berio USA into a new era of innovation and expansion,” Salov Group CEO Gianmarco Laviola said. “The U.S. is a key market for Filippo Berio, and we are certain that Giacomo will sustain the storied brand’s legacy while creating compelling new growth opportunities.”
Campinoti joins Filippo Berio USA from De Cecco USA, the third-largest pasta producer in the world, where he served as CEO for the past five years following tenures as chief financial officer. Originally from Florence, Italy, where he built a strong foundation in accounting and finance before relocating to the U.S. in 2007, Campinoti is fully aligned with Filippo Berio’s commitment to innovation and excellence.
“Time and again, the U.S. market has demonstrated a healthy appetite for high-quality, evolving culinary experiences, and the 158-year Italian brand, Filippo Berio, has delivered with authentic, innovative products that place uncompromising quality at the center, whether premium extra virgin olive oils, fresh pestos or pasta sauces that taste homemade,” Campinoti said. “I look forward to leading the iconic brand in the U.S. and sharing its continued innovation with an ever-wider audience.”
Upon moving to the U.S., Campinoti became a licensed CPA and held financial leadership roles at prominent luxury brands such as Bulgari and Benetton. He originally joined De Cecco USA in 2012 as CFO, resuming the role in 2018 following a stint with Italian heritage coffee brand Lavazza. As CEO of De Cecco USA since 2020, he substantially grew national distribution of the Italian pasta brand across retail and food-service channels while increasing brand visibility and securing premium positioning.
At Filippo Berio USA, Campinoti will be tasked with integrating his unique financial and operational perspectives into strategy development and execution, prioritizing the delivery of healthy, flavorful and sustainable premium food experiences to consumers. Today, Filippo Berio USA is the largest subsidiary of Salov Group.
