When BINJE.com launched on May 5 as a New Jersey-focused business journal, the plan was always to lead with digital. But founder and editor Tom Bergeron also committed to producing a print edition — a move that has paid off in readership and revenue, reinforcing BINJE’s position as a trusted source for NJ business news.
The debut print issue in June was a 72-page tabloid featuring 21 full-length stories and 45 advertisers, filling more than 30 pages with ads. The reception was immediate. The most recent issue focuses on cancer care.
“The biggest response we got was: ‘I’m so glad you’re doing print,’” Bergeron said.
BINJE’s July specialty edition on cancer care followed with 36 pages and 11 advertisers. The third edition already has 17 advertisers lined up, thanks to the work of head of business development Heather Long.
Beyond its print success, BINJE covers a broad spectrum of business topics across the state, from economic development and real estate to health care, technology, manufacturing, and workforce trends. The site regularly features in-depth profiles of business leaders, coverage of key industry events, and analysis of policy changes that affect New Jersey’s economy. By blending timely reporting with expert commentary, BINJE delivers the kind of comprehensive NJ business news that appeals to both decision-makers and everyday readers with a stake in the state’s growth.
Bergeron, who previously led NJBIZ and co-founded ROI-NJ, said the key is to make each print edition purposeful — whether it’s a special-topic issue or a section spotlighting top leaders in a specific industry or community.
“The days of producing print editions based on solid stories are over — online has proven to be a better outlet for that,” he said. “But there still is a love for print, especially among the traditional business audience. If you are strategic in content, you can succeed.” To read the full story, please visit Talking Biz News.
