Lemonade, tea – and tequila?
This ready-to-drink cocktail, courtesy of Bayonne-based company – Juan, Please – is coming to Sports Illustrated Stadium, thanks to a marketing partnership the company announced Tuesday with the New York Red Bulls.
The flagship drink of Juan, Please is known as TLT (tequila, lemonade and tea). It will be available at the Juan, Please Marketplace in section 121 inside Sports Illustrated Stadium as well as at the Bodega and in Club locations.
TLT also will be recognized as the ‘Cocktail of the Match’ at multiple matches this season and will have a presence during Red Bulls matches that includes stadium LED signage. Juan, Please also will be integrated into the club’s digital and social platforms.
Peter Flores, founder of Juan, Please, said it’s the first partnership for the fast-growing brand, which was just introduced in 2024.
“As a homegrown New Jersey brand that launched just last year, we’re incredibly proud to partner with the New York Red Bulls and Sports Illustrated Stadium,” he said. “Their fans reflect the same spirit that defines our brand – bold and always ready to show up. It’s a perfect pairing.
“We recognize that soccer’s popularity in the U.S. is rapidly growing, and as an emerging brand, we’re committed to aligning ourselves with that momentum to grow alongside the sport.”
Scott Epstein, head of corporate partnerships for the Red Bulls, said the club is happy to have them.
“We are happy to welcome Juan, Please to the Red Bulls’ family,” he said. “While Juan, Please continues to ‘connect and celebrate’ cocktail enthusiasts, we strive to do the same for our community and passionate fans of the beautiful game.”
