A new chapter for residential living in Moorestown began on Sept. 30, as Bel Canto Asset Growth Fund, a vertically integrated multifamily development company, officially broke ground on the highly anticipated Pearl Apartment Homes. The ground-up community will introduce 375 new residences to the township, poised to become a landmark of sophisticated apartment living.
The groundbreaking ceremony was attended by public officials, including Moorestown Mayor Quinton Law, as well as business and community leaders from across the region. The project is strategically located adjacent to the Moorestown Mall’s retail and dining options, minutes from the downtown area, and only 23 miles from Philadelphia International Airport.
Addressing community housing needs
Leaders from Bel Canto emphasized the project’s role in serving the diverse housing needs of the community. With 32% of Moorestown residents nearing retirement age, the development offers a solution for longtime neighbors who wish to downsize without leaving the community they helped build.
“I’ve heard the frustration of people who feel they have to leave Moorestown when they’re ready to down-size. At Pearl, they won’t need to choose between the lifestyle and community they love here,” Jennifer Nevitt, CEO of Bel Canto said.
Chairman Thomas A. Leonard III also highlighted the project’s economic impact, stating, “Pearl Apartment Homes is more than an apartment community — it represents an extraordinary investment in the future of the South Jersey economic landscape.” He noted its proximity to major employers like Lockheed Martin and Cooper University Health Care will attract new residents.
Luxury living and state-of-the-art amenities
Pearl Apartment Homes will feature thoughtfully designed one-, two-, and three-bedroom residences. Each home is slated to include chef-inspired kitchens with quartz countertops and stainless-steel appliances, expansive closets, and versatile layouts for modern living and working.
Residents will gain access to a collection of world-class amenities, including:
- A resort-style swimming pool with a lavish sundeck and spa with a massage room.
- A state-of-the-art fitness center with a yoga studio.
- Social and leisure spaces, including a refined parlor with gaming tables.
- A modern podcast studio designed for creativity and connection.
The first phase of the development includes a dedicated parking garage built exclusively for residents. Pre-leasing for Pearl Apartment Homes is anticipated to begin in Summer 2026, with the first residents expected to move in during Fall 2026.
