Norman’s Hallmark, a leading card and specialty gift retailer, has officially opened a brand-new, 4,100-square-foot location at the Flemington Marketplace shopping center. The new store marks a significant milestone for the company, further expanding its substantial brick-and-mortar footprint in its home state of New Jersey.
Located at 325 Route 202, just off the Flemington Circle, the full-format store is poised to serve the Hunterdon County community, especially as the busy holiday shopping season commences.
The new store features a modern, easy-to-shop design and offers a wide selection of cards, Keepsake Ornaments, and merchandise for gift giving and the home. The company’s leadership expressed enthusiasm for the new retail hub.
“Flemington Marketplace is a high-quality, easily accessible shopping center that features a strong lineup of top national retail brands, including a brand-new Target,” Howard Henschel, Norman’s president and chief executive officer said. “We’re excited to bring one of our full-format stores to this Hunterdon County community — just in time for the holiday shopping season.”
The store’s comprehensive product range includes:
- Hallmark products and cards for every occasion.
- Diverse merchandise from fashion apparel and accessories, books, and stationery.
- Specialty gifts and home décor, including items from popular brands like Vera Bradley, Yankee Candle, Life is Good, and BOGG Bags.
The new Flemington location comes on the heels of a rapid expansion phase for the employee-owned retailer. Following a 22-store portfolio acquisition in 2025, Norman’s Hallmark now proudly operates 100 locations across Pennsylvania, New Jersey, Delaware, and northern Maryland.
With roots dating back 85 years to a single retail store in Trenton, N.J., the Newtown, Pa.-based company has grown into a major force in the social expression industry, blending its deep local history with continued aggressive regional growth.
