In honor of Hispanic Heritage Month, ShopRite and Unilever have partnered to host the fourth annual “Juntos” (“Together”) event series throughout October. These four festive store events in New York and New Jersey are designed to celebrate Hispanic culture, community, and family while also raising funds to combat food insecurity.
The full-day events will feature a vibrant celebration for families, including interactive brand experiences, cultural activities, and live entertainment. Attendees can enjoy a live DJ, beauty activations, sampling stations featuring Unilever’s food and personal care products, and a dedicated ice cream station.
“We’re thrilled to celebrate four incredible years of the Juntos program with Unilever! Together, we’re honoring what matters most — family, community and the vibrant traditions of Hispanic culture,” said Darren Caudill, Chief Sales Officer of Wakefern Food Corp., the cooperative for ShopRite stores.
Schedule and community giving
The Juntos event series will take place at four ShopRite locations from 12 p.m. to 4 p.m. on the following dates:
- Saturday, Oct. 4: ShopRite of Bruckner Blvd | Bronx, NY
- Sunday, Oct. 5: ShopRite of Columbia Park | North Bergen, NJ
- Saturday, Oct. 11: ShopRite of Passaic | Passaic, NJ
- Sunday, Oct. 12: ShopRite of Linden | Linden, NJ
A key component of the campaign is giving back to the communities hosting the events. ShopRite and Unilever will contribute a $30,000 donation through ShopRite Partners In Caring (SRPIC), the supermarket’s signature hunger-fighting initiative, to organizations that support families experiencing food insecurity in the four event communities. Additionally, SRPIC and the Cuellar family, owners of the ShopRite of Passaic, will donate $5,000 to the Passaic Community College Food Pantry.
“At Unilever, we believe in the power of community and the importance of connecting with our shoppers on a personal level. These Juntos events are a wonderful opportunity for us to engage with people and celebrate Hispanic Heritage Month together with ShopRite,” Twyla Bailey, senior vice president of Sales for Foods at Unilever said.
Guests at the stores will also benefit from exclusive in-store promotions on Unilever products during the first two weeks of October.


