Violet PR, a New Jersey-based boutique public relations agency specializing in economic development and real estate, has appointed Dan Johnson as account director. Johnson brings over 15 years of communications and marketing expertise to the agency, strengthening its capacity to manage high-profile campaigns that drive investment and community growth.
In his new role, Johnson will lead strategic communications programs for Violet PR’s growing roster of clients in commercial real estate, economic development, architecture, and engineering. His focus will be on shaping narratives that advance business objectives and spotlight positive community impact.
“Dan’s depth of commercial real estate experience and his ability to tell stories that connect business goals to broader community outcomes make him an ideal fit for Violet PR’s mission,” April Mason, president and founder of Violet PR, said. “His extensive network and proven leadership will help drive our business forward.”
Johnson joins Violet PR after serving as an Account Director at R&J Strategic Communications, where he specialized in the agency’s B2B and commercial real estate practice. His experience includes:
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Developing integrated communications strategies to raise client visibility.
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Managing high-profile milestone announcements for significant commercial and mixed-use developments, including Print House and Ora in Hackensack, and Rivet Apartments and West Side Square in Jersey City.
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Crafting executive messaging and guiding community relations efforts.
“I have long-admired Violet PR’s work to consistently push the boundaries of what creative storytelling can achieve in economic development and real estate,” added Johnson.
Johnson also serves as co-chair of the Urban Land Institute (ULI) of Northern New Jersey, one of the state’s largest real estate and planning organizations.
The expansion of its leadership team follows a successful year for Violet PR, which was recently named to Inc.’s Best Workplaces list and the Inc. 5000 list of the fastest-growing privately held companies in the U.S.
