Secaucus-based the Vitamin Shoppe has been sold to Kingswood Capital Management and Performance Investment Partners in a deal that Bloomberg Law has valued at $193.5 million. The acquisition of the health and supplements retailer, which operates more than 650 stores, is expected to close later in Q2 2025 and is subject to customary closing conditions and regulatory approvals.
The Vitamin Shoppe is a global, specialty retail and wellness lifestyle company, owned by Franchise Group, that offers a comprehensive assortment of nutritional solutions. The company conducts business through over 650 company-operated retail stores under The Vitamin Shoppe and Super Supplements banners and via its website.
Kingswood Partner Michael Niegsch and PIP Partner Mark Genender said they plan to make significant investments in the company’s third-party brand relationships, research and development, upgrades to the store fleet and improvements to the omni-channel digital platform.
“The Vitamin Shoppe is the perfect partner for emerging and growing brands that can benefit from access to over 650 retail doors and The Vitamin Shoppe’s millions of loyalty members at a time in history when it is more important than ever for these brands to demonstrate success and traction in physical retail as well as online,” Niegsch and Genender said in a press release.
Vitamin Shoppe’s parent company Franchise Group filed for Chapter 11 protection in November 2024. As part of an agreement with its primary lenders, the company’s three strongest banners — Vitamin Shoppe, Pet Supplies Plus and Buddy’s Home Furnishings — were allowed to remain in operation.
The acquisition of the health and supplements retailer, which operates more than 650 stores, is expected to close later in Q2 2025.
