Iselin-based World Insurance Associates LLC on Monday revealed an updated visual identity and a new website. The brand refresh comes on the heels of the firm’s new private equity partnership with Goldman Sachs Asset Management.
“Our journey with our new private equity partner presented us with an opportunity to refresh our brand and further align it with the value our clients can expect when working with us,” Rich Eknoian, chief executive officer, said. “Our brand was built on trust, accessibility and industry expertise. This refresh further solidifies those tenants, and we are excited about going to market with our new tagline and website.”
World’s leaders felt the firm outgrew its existing tagline of, “Large Resources, Local Relationships,” and thus expanded it to be more client focused. World’s path forward continues to be rooted in relationships and powered by large-scale resources with an unwavering commitment to delivering results. The new tagline of “Relationships, Resources, Results – Experience a World of Difference,” frames exactly what World’s clients and partners can expect and encompasses the firm’s refreshed value proposition.
The updated visual identity – with a focus on the light and bright colors from the existing palette – is fresh, clean, and inviting. The new website is completely overhauled with a focus on the end user’s experience. The revised navigation makes it much easier to move around the site and find ‘all of World’ across business and individual insurance, employee benefits, retirement plan services, wealth management services, private client group solutions, and payroll & HR solutions.
“We are very excited to launch the new website and refreshed brand,” Eknoian said. “We take great pride in offering our clients the best products and service experience possible. We feel this was a step to further strengthen that ethos.”
