Increasing its efforts to serve the New Jersey marketplace, Wilmington, Delaware-based Aloysius Butler & Clark announced it acquired Lambertville-based Oxford Communications.
By acquiring Oxford, known for its expertise in strategic planning, branding and advertising, AB&C aims to solidify its position as one of the largest independent full-service marketing communications agencies in the mid-Atlantic.
Over the past 10 years, AB&C has expanded its client base in New Jersey, and its work in advertising, digital media, public relations and more can be seen statewide.
Recognized as an approved agency for the state of New Jersey, AB&C is the agency of record for the Greater Wildwoods Tourism Improvement and Development Authority, The Funplex, Englewood Health and Adventure Aquarium. The acquisition of Oxford Communications now provides AB&C with a physical presence — a new office at 11 Music Mountain in Lambertville.
“Our acquisition of Oxford is a natural progression after a decade of thoughtful decision-making to establish AB&C in New Jersey and become increasingly immersed in its public and private sectors,” AB&C owner and CEO Paul Pomeroy said.
“As one of the state’s most reputable full-service digital agencies, Oxford offers experience, capabilities and New Jersey insights that will complement our services beautifully. We’re excited to bring our teams together to elevate strategies and results for existing and new clients.”
Oxford — an agency focused on solving unique marketing challenges for a diverse range of companies, organizations and government entities — will continue to operate and serve its clients as it has for years. However, its approach will now be supported by the opportunity to collaborate with AB&C, providing additional services that include PR, social media marketing and expanded paid media services.
Oxford brings to the relationship regional and national clients across a range of industries— including packaged goods, manufacturing and retail — that both enhance and complement the work currently being done by AB&C.
Oxford CEO John Martorana said he was happy to complete the deal.
“After 39 years of building a business, I’m incredibly proud of our work and team,” he said. “It’s both exciting and reassuring to join forces with a company that has been a trusted name in the industry for nearly six decades.
“AB&C’s reputation, creative legacy and commitment to excellence make this the right next chapter for Oxford, our clients and our team.”
