Bleakley Financial Group has rebranded to OnePoint BFG Wealth Partners, the firm revealed on Tuesday.
The Parsippany-based wealth advisory and financial planning firm with $12 billion in client assets said the rebrand comes nearly a year after Rise Growth Partners, Joe Duran’s RIA minority investing vehicle, made its debut investment in Bleakley.
The new name reflects a bold new chapter for the firm – one grounded in unity, clarity and long-term growth.
The Parsippany-based wealth advisory and financial planning firm with $12 billion in client assets said the rebrand arrives amid a period of accelerated national growth and continued investment in the firm’s people, platform and planning capabilities.
“When we founded Bleakley, our mission was to empower advisors and support clients with the highest level of care and expertise,” Andy Schwartz, chief executive officer of OnePoint BFG said. “That mission hasn’t changed — it’s evolved into something greater. Rebranding as OnePoint BFG represents everything we’ve built and everything we’re becoming. It reflects our unified team, our deep relationships and our commitment to being the single most trusted relationship — supporting our clients, advisors and team members. Our new name and brand identity are designed to inspire — to represent not just where we are today, but where we’re going.”
The rebrand was developed in partnership with Rise Growth Partners, which made a non-controlling minority investment in the firm in 2024. With decades of experience scaling elite Registered Investment Advisors (RIAs), Rise worked closely with the OnePoint BFG leadership team to shape a brand aligned with its long-term vision, values and market position.
