Fair Lawn-based Rosica Communications recently announced it has been honored with a 2026 Mercury Excellence Award in the Publicity category, specifically recognizing its transformative work for Britebound, a leader in career exploration and workforce readiness.
The award-winning campaign, titled “Changing the Way Young People Learn About and Prepare for Their Futures,” focused on positioning Britebound and its leadership as the primary voices in the national dialogue surrounding Gen Z, trade careers, and the evolving return on investments of higher education.
The Mercury Excellence Awards celebrate the “best of the best” in global PR and marketing. Rosica’s 2025 performance for Britebound provided a compelling case for the win:
- 160+ earned media placements.
- 3.6 Billion media impressions (excluding news release distribution).
- Top-Tier Coverage: Secured spots in CNBC, USA Today, Fortune, Newsweek, and TIME.
- Sustained Authority: Established a twice-monthly contributor platform for Britebound leadership in Forbes.
The strategy behind the win relied heavily on leveraging proprietary research, such as the Teen Research Survey and the Launchpad Jobs Report. By turning data into digestible, trending news stories, Rosica said it ensured Britebound remained at the center of conversations regarding skills-based hiring and education reform.
“This award recognizes not only the scale of exposure generated for Britebound, but the strategic positioning behind it,” Chris Rosica, president of Rosica Communications said. “Our team focused on elevating credible research… and ensuring the organization’s voice is present in conversations that mattered most.”
