New Jersey’s premier indoor winter wonderland is trading white snow for green shamrocks this month. Big SNOW American Dream, North America’s only indoor, real-snow ski and snowboard center located in East Rutherford, announced a high-stakes “Lucky Chairlift” giveaway to celebrate St. Patrick’s Day on March 17.
In a nod to the holiday’s date, the facility will mark 17 lift chairs at random with lucky shamrocks. Guests who find themselves riding one of these designated “pots of gold” as they return to the base of the slope will be awarded a complimentary lift ticket for a future visit.
The one-day-only event aims to add an element of surprise to the typical mid-March ski session. Because the shamrocks will be scattered across chairs throughout the entire day, skiers and snowboarders of all skill levels have an equal chance to strike it lucky.
“We love finding new ways to surprise our guests and make their visit memorable,” Amiana Tyransky, resort marketing manager at Big SNOW American Dream said. “The Lucky Chairlift Giveaway is a simple, fun way for families and friends to enjoy the slopes together and celebrate St. Patrick’s Day.”
Operated by the New Jersey-based SNOW Partners, Big SNOW remains a unique fixture in the North American “eat-ertainment” and sports landscape. The facility provides a controlled environment that defies the outdoor spring forecast:
- Size: 180,000 square feet of climate-controlled space.
- Elevation: A 16-story slope featuring a 160-foot vertical drop.
- Terrain: 4 acres of snow-covered slopes with pitches ranging from 0% to 26%.
- Capacity: 1,000 feet of length serviced by four surface and aerial lifts.
The giveaway highlights Big SNOW’s ongoing strategy to merge professional-grade snow sports with family-friendly retail entertainment at the American Dream complex.
For those looking to test their luck on the 17th, more information and booking details can be found at BigSNOWAmericanDream.com or via their social media channels @bigsnowad.
