Jollibee is bringing its signature joy – and world-famous Chickenjoy fried chicken – to Union on May 14. The new store location marks the brand’s sixth in The Garden State and 77th in the U.S. It joins existing locations in East Rutherford, Edison, Newark, and two in Jersey City: Journal Square and Hudson Commons.
Located at 2650 U.S. Route 22, the store’s location is surrounded by top-tier shopping destinations. The Union restaurant is set to become a go-to for locals, commuters, and food lovers seeking something deliciously different.
“Jolly Day, Union! We are so excited to spread more ‘Jollibee joy’ in New Jersey, a beautiful state that is already home to some of our biggest fans in North America,” Maribeth Dela Cruz, business group head, Honeybee Foods Corporation dba Jollibee, said. “And it always brings me great joy to see first-time guests tasting for themselves what makes Jollibee so worth the buzz, from our world-famous Chickenjoy to our soon-to-be-famous new Angus beef burgers and so much more!”
Jollibee will be hosting a three-day promotion, whereby each day the first 50 in-store customers and first 50 drive-thru customers will be gifted these Jollibee goodies:
- Day 1: One year of free Jollibee Chicken Sandwiches (1 sandwich per month for 12 months) and an exclusive Jollibee t-shirt designed just for this store opening;
- Day 2: Jolly Waves Tote Bag – Carry all the essentials – including Jollibee to-go items! – in this classic red and white canvas bag. It’s perfect for school, work or a trip to the Shore – whatever floats your tote!
- Day 3: Jollibee Red Bucket Hat – A streetwear must-have that features Jollibee’s embroidered logo front and center. Like Jollibee’s Chickenjoy Bucket, it is fast becoming a brand icon in its own right.
Jollibee has big plans to accelerate its growth in North America, with the goal of becoming a $1 billion business in the region by 2028. The brand looks forward to bringing its joyful dining experience to new cities, like San Francisco, CA, as well as spreading its joy in existing regions like New York City (Queens, NY) and Northern California (Stockton, CA), where demand for the brand continues to be especially high.
