In a move that highlights the continued growth of one of America’s fastest-growing sports, Pickleball Kingdom is expanding its presence in New Jersey with a new, state-of-the-art facility in South Brunswick. This new location will provide local enthusiasts with a premium, year-round venue for play, learning, and community building, meeting a significant demand for indoor pickleball courts in the area.
Franchise owner Yashraj Kurani, a passionate and competitive pickleball player with a 4.0 PPA Golden Ticket, will lead the new club. Kurani brings a successful business background from two decades in IT sales, and his love for the sport is evident in his vision for the facility.
“Our Pickleball Kingdom club will be more than a sports facility—it will help local economic growth and be a community hub that supports active living,” Kurani said. “It’s an investment in the well-being and vibrancy of South Brunswick.”
The new club will feature indoor courts that replicate the feel of outdoor surfaces, allowing for comfortable, climate-controlled play regardless of the weather. Players of all skill levels will have access to a wide range of services, including professional coaching, clinics, organized leagues and tournaments. The facility will also serve as a hub for community and corporate events, and a fully stocked pro shop will offer all the necessary equipment, from paddles and balls to apparel and accessories.
Ace Rodrigues, founder and CEO of Pickleball Kingdom, expressed his excitement about the expansion, noting that “every new club deepens our commitment to building stronger communities through the power of pickleball.” The franchise, which boasts the highest average unit volume (AUV) in the industry, continues to attract driven individuals like Kurani who are eager to capitalize on the sport’s booming popularity.
Rob Streett, president and Chief Global Officer of Pickleball Kingdom, echoed this sentiment, stating, “His passion, leadership, and commitment to excellence align perfectly with our mission. With Yash leading the way in South Brunswick, we’re confident players will enjoy a top-tier experience.” The South Brunswick location joins other Pickleball Kingdom franchises in the state, including one in Hamilton, as the company continues to establish its foothold in the New Jersey market. The new club aims to create a welcoming and inclusive environment that promotes health, connection, and fun for players across South Brunswick and neighboring towns.
