From a local Jersey Shore startup to a national contender, Day Out Snacks is proving that New Jersey’s “better-for-you” food scene is ready for the big leagues. The Red Bank-based company, known for its dessert-inspired plant-based protein balls, on Thursday announced a major expansion into 75 new retail locations across the Midwest and West Coast.
Founded by pharmacist-turned-entrepreneur Becky Dheri, the brand is officially hitting shelves in 28 Dierbergs Markets in Missouri and Illinois, as well as 47 Costco warehouses in the San Francisco Bay Area.
The move follows a breakout year in 2025, where the brand secured its first major Northeast presence in hundreds of ShopRite and Costco locations. Dheri, a Fair Haven resident, originally launched the company in 2019 to provide a “clean-label” snack that didn’t taste like chalk—a challenge she tackled using her medical background to craft a unique superfood protein blend.
“Dierbergs gives us a strong foothold in the Midwest… while Costco provides the opportunity to serve a new market on the West Coast,” Dheri said. “We’re proof that you don’t have to compromise on quality to scale.”
What sets the Red Bank brand apart in a crowded snack aisle is its “no junk” philosophy. Day Out’s protein balls are free from seed oils and gums, artificial flavors and sugar alcohols, as well as no gluten, dairy or GMOs.
Instead, the products rely on nutrient-dense ingredients like cashew butter, dates, organic chickpeas and sacha inchi. Each pack delivers 12 grams of protein and 4 grams of fiber, targeting busy professionals and parents who need functional fuel on the go.
Despite the leap to the West Coast, Dheri remains committed to the grassroots strategy that built her loyal fan base in Monmouth County. The company plans to hire heavily for its retail execution teams to conduct in-store sampling—a tactic Dheri credits for the brand’s high “velocity” on store shelves.
Jersey locals can currently find Day Out’s variety of flavors—including Brownie Batter, Cinnamon Bun, Peanut Butter Cup and Cookie Dough—at most ShopRite stores in the Grocery Nutritional Aisle.
