In a move that signals a continued “flight to quality” for boutique firms across the Tri-State area, JLL announced Wednesday that it has leased more than 45,000 square feet at 1450 Broadway in Manhattan. The leasing flurry brings the 42-story Class A tower to nearly 90% occupancy, driven largely by agile technology and media firms seeking a “transit-centric” headquarters tailored for the modern workforce.
For New Jersey-based professionals and companies eyeing a Manhattan presence, the building’s location near Times Square and Bryant Park serves as a strategic “vertical campus.” Its proximity to major transit hubs makes it one of the most accessible New York offices for the thousands of commuters traveling daily via NJ Transit from Essex, Hudson, and Bergen Counties.
The recent leasing activity highlights a diverse roster of tenants ranging from multinational tech giants to specialized creative agencies. Notable deals include:
- Fujitsu: The Japanese multinational information and communication technology company renewed its lease for the entire 42nd floor.
- Brillio: The global digital transformation firm signed for the entire 30th floor.
- Fairmint: A blockchain transfer agent took over the 27th floor.
- Serino Coyne: The prominent marketing agency leased the full 17,296-square-foot 4th floor.
- SGX: The Singapore Stock Exchange secured a 6,000-square-foot prebuilt suite on the second floor.
Owned by ZG Capital Partners, the 430,000-square-foot building is undergoing a constant evolution to meet the needs of boutique creative and financial tenants. In 2025, ownership added a dedicated second-floor amenity space featuring conference rooms and lounges.
As leasing momentum accelerates, ZG Capital unveiled plans for a second amenity lounge and conference facility on the first floor. This “amenity-first” approach is specifically designed to support companies that prioritize flexibility and high-end, collaborative environments for their employees.
“Ownership has taken a highly thoughtful, tenant-first approach at 1450 Broadway,” Mitchell Konsker, vice chairman at JLL said. “By delivering high-quality prebuilt spaces and expanding amenity offerings, they are creating an environment that resonates in the market.”
The success of 1450 Broadway mirrors a broader trend in the Midtown submarket. According to JLL research, vacancy in the area dropped to 9.5% in Q4 2025. Demand is increasingly dominated by small-format leasing by agile occupiers in professional services and media who value efficient footprints and easy access to transit—a key factor for New Jersey residents who comprise a significant portion of the Midtown talent pool.
Remaining opportunities at the tower include full-floor prebuilt spaces on the 3rd, 14th, and 25th floors, with asking rents ranging from $60 to $85 per RSF.
