ValueMomentum on Wednesday launched a new brand identity to further identify its goals and beliefs for the future.
ValueMomentum is a solutions provider in Piscataway that works in the global property and casualty insurance industry. The company hopes the rebrand will show its vision of reimagined insurance with innovative, artificial intelligence-first approaches and sustainable solutions.
Chief Marketing Officer Joe King thoroughly explained the rebrand.
“We are excited to unveil our company’s updated brand identity, including our mascot, a stylized bird taking flight and quickly soaring, reflecting our commitment to insurers to be agile, swift and adaptable,” he said.
“The blue wing represents stability, and the green wing represents growth. The yellow in the beak represents continuous learning and innovation. Underpinning the bird’s form are the initials ‘V’ and ‘M,’ creating balance and reinforcing the organization’s name within the visual identity.”
ValueMomentum has a history of more than 100 insurers since its inception in 2000 with a deep commitment to honing P&C expertise, backed by serving customers first.
