Virtua Health, South Jersey’s largest health system, has earned national acclaim for its commitment to social causes, receiving a 2025 Greater Good Award in the category of Local Community Benefit.
Virtua was recognized for its comprehensive social impact framework, the Champions of Humanity campaign. The health system was honored alongside major national and global organizations, including fellow awardees and finalists such as Audible, Mastercard, Sesame Workshop, Sensodyne, and Feeding America.
Health beyond medical treatment
The Greater Good Awards, presented by respected media and marketing firms including Digiday, Glossy, Modern Retail, and WorkLife, are designed to “showcase the work being done around social causes, their impact and, ultimately, those working toward the greater good,” according to organizers.
Virtua’s winning “Champions of Humanity” framework is rooted in the understanding that health is determined by a wide range of factors beyond medical care, including an individual’s entire life and environment.
“Champions of Humanity is a concept deeply rooted in the understanding that health goes beyond medical treatment, encompassing an individual’s entire life and environment,” said Virtua President and CEO Dennis Pullin. “It recognizes that every person has their own stories and aspirations, and that their well-being is profoundly influenced by their living conditions, opportunities, and challenges.”
Addressing human needs
The initiative includes a broad array of programs designed to address critical human needs in the community, spanning from food access and mobile health programs to efforts promoting safe, affordable housing.
Since its official launch in March, Champions of Humanity has shown measurable success. Virtua reported that year-to-date, 85.6% of surveyed patients gave the health system a perfect 10 score for being treated as a “unique individual,” an uptick from the previous year.
An announcement on Digiday.com noted that this year’s winners “reflect how organizations are driving meaningful change by addressing critical gaps in opportunity, inclusivity and safety… while making a lasting impact on communities.”
