Perkins American Food Co., the QSR restaurant is more than just pancakes and breakfast, is launching into a new fiscal year on a high note. The company is quickly growing its presence in New Jersey with the latest Perkins concept, Griddle & Go. The company recently signed multi-unit franchise deals in Mercer, Middlesex, Monmouth, and Ocean counties, selling out in all four markets.
Perkins Griddle & Go is a new state-of-the-art café concept, and the Garden State boasts the most significant number of upcoming units for the brand. The first location is slated to open by October 2025 at the highly anticipated Netflix Studios campus on the Fort Monmouth campus, which is being called “The Hollywood of the East.”
“Franchisees across the country have shown strong interest in Griddle & Go. We signed an impressive number of units in New Jersey, which will be home to our flagship U.S. restaurant,” Peter Ortiz, chief development officer for Ascent Hospitality Management said. “We are eager to bring this modern take on Perkins to more markets- new and existing- with the support of our franchise partners.”
Perkins Griddle & Go presents a modern interpretation of American hospitality that represents tradition while embracing the future. The concept features a streamlined design and an elevated café experience within a compact footprint, prioritizing convenience. The restaurant incorporates modern digital menus and self-order kiosks, catering to busy customers seeking a quick meal. For those with more time, a cozy café-style dining experience awaits.
In addition to New Jersey, Perkins also signed development deals for Griddle & Go in California, Texas and Canada.
