Prudential Financial on Tuesday announced a partnership with former Rutgers men’s basketball star Dylan Harper, the No. 2 overall pick in the 2025 NBA draft.
Prudential and Harper — who also collaborated last winter, when Harper was a freshman at Rutgers — are joining forces to promote the importance of early retirement planning.
Harper, a Prudential client, said by investing in his future self, he is setting an example of what it means to take a forward-thinking approach to managing finances and securing long-term well-being.
Dylan Tyson, president of retirement strategies and head of Prudential’s global retirement center of excellence, said Harper’s young age adds to the program.
“At Prudential, we believe it’s important for people of all ages to start planning for their financial futures now, so they can protect their life’s work in retirement,” he said.
“All over the world, people are living longer. Whether a young athlete like Dylan Harper just starting a professional journey or a seasoned veteran nearing retirement, Prudential is committed to helping more people envision their future selves and providing the unique guidance and solutions they need to redefine retirement and achieve their goals.”
Along with becoming a Prudential customer, the partnership will prominently feature Harper in Prudential’s social media content, enabling the company to further engage with younger audiences in online conversation around financial planning and literacy. Additionally, Harper will join several in-person engagements that underscore the importance of financial education and planning.
“It’s great to be working with Dylan Harper in a capacity that goes beyond traditional sponsorship and brings a customer-client relationship into our brand integration,” Prudential Chief Brand Officer Richard Parkinson said. “By becoming a Prudential customer, Dylan is setting an example for those setting out on their career now, who should think about how their lives could look decades from now. Hopefully, together, we can inspire others to start planning for their future today.”
Harper said he’s happy to be continuing the relationship with Prudential.
“I’m excited to be teaming up with Prudential as I begin my NBA career,” he said. “I’ve always tried to think about the future, and I’m grateful to have Prudential as a partner to help me achieve my long-term goals.”
