In a move that brings one of the world’s most popular digital-first wellness brands to the physical high street, The Vitamin Shoppe announced Monday that it has launched AG1 across its entire national footprint.
The partnership makes The Vitamin Shoppe the first national specialty retail partner for AG1. The “Daily Health Drink,” which has gained a massive global following through online subscriptions, is now available in over 640 locations of The Vitamin Shoppe and Super Supplements, as well as on vitaminshoppe.com.
AG1 is a comprehensive, science-backed supplement designed to replace multiple pills and powders with a single daily serving. The formula includes a blend of:
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Vitamins and Minerals
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Probiotics and Prebiotics
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Antioxidants and Superfoods
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Adaptogens for stress support
The product is notably NSF Certified for Sport®, a rigorous independent certification that ensures the product is free from banned substances—a standard that has made it a staple for Olympic and professional athletes.
According to Muriel Gonzalez, president of The Vitamin Shoppe, the move was driven directly by consumer interest. “AG1 has been one of the most requested brands in our stores,” Gonzalez stated. “As their first national specialty retail partner, we are proud to offer easy access to these advanced formulas, supported by our ‘Health Enthusiast’ associates who provide personalized guidance.”
Kat Cole, CEO of AG1, highlighted that the partnership is about meeting customers where they already shop. “The Vitamin Shoppe’s history and credibility in the supplement space make it an ideal partner as we continue to grow the reach and availability of AG1,” Cole said.
