The Children’s Place, Inc. announced Monday a new strategic partnership with Al Othaim Life Company, marking the brand’s official return to the Kingdom of Saudi Arabia.
The agreement positions Al Othaim as the exclusive operating partner for the specialty retailer in the Kingdom, a move designed to accelerate The Children’s Place’s international growth strategy and tap into the region’s evolving retail demand.
The partnership aims to leverage Al Othaim’s extensive local retail infrastructure and expertise to re-establish The Children’s Place as a premier destination for children’s apparel in the Middle East.
“This agreement reflects our confidence in the market and our excitement about reconnecting with customers throughout the country,” Muhammad Umair, president and CEO of The Children’s Place said. “Al Othaim’s deep local expertise and strong retail presence make them an ideal partner for this next chapter.”
Eli Aoun, CEO of Al Othaim, noted the strong existing brand equity of The Children’s Place among Saudi families, stating the goal is to deliver an “accessible and inspiring retail experience” across all regions of the Kingdom.
The brand’s re-entry will follow a phased rollout beginning later this year:
- Phase One: Initial store openings are scheduled across the Kingdom in 2026.
- Flagship Launch: A flagship location is slated to open in Riyadh before the end of the year.
- National Rollout: These initial sites will serve as the foundation for a broader physical and digital presence throughout Saudi cities.
The Children’s Place headquartered in Secaucus, the company is a pure-play children’s specialty retailer. Its global network currently includes 498 stores in North America and wholesale distribution in 12 countries. The company operates under its proprietary brands, The Children’s Place and Gymboree.
Al Othaim Life Company: A prominent retail leader in Saudi Arabia, Al Othaim specializes in bringing global brands to the Saudi market through its deep understanding of local consumer behavior and robust logistics and mall-based retail presence.
