Trumpets … confetti … a big party with trumpets and confetti?
When BINJE was deciding how we would celebrate our first birthday, we went through a number of options.
We wanted to be big and bold — and give you something you weren’t expecting.
Something that felt a little like BINJE: surprising, a little snarky and impossible to miss.
Like a billboard.
If there’s one thing we’ve learned in our first year, it’s this: when you’re building a new kind of business news site, sometimes you have to plant a flag — or in this case, flash your logo on the side of some of the state’s busiest roads.
So, look for us in various spots around the state — and look for our new mission statement: Real People. Real Journalism. Real Business Stories.
You’ll only see our billboards for a limited time, but you can count on us to keep covering Business in New Jersey … Every day.


