Advance Realty Investors has officially launched pre-leasing for Willow House, an eight-story, 52-unit luxury boutique rental building located at 1404 Willow Avenue in Hoboken’s rapidly transforming North End.
With initial occupancy expected on July 1st, the project marks a significant milestone in Advance Realty’s broader vision for the neighborhood, which is slated to bring approximately 1,500 new residences to the area.
Designed by MVMK Architects and Living Systems, Willow House offers a mix of studio-to-three-bedroom floor plans. The residences are designed with a focus on natural light, featuring:
- Modern Interiors: Ceilings over nine feet, oversized windows, oak-effect flooring, and quartz countertops.
- Convenience: In-home washers and vented dryers in every unit, with select residences offering private balconies or terraces.
- Penthouse Collection: Top-floor three-bedroom, three-bathroom residences featuring double-wide living spaces, large kitchens, and skylights.
“Willow House reflects our integrated approach to residential development in Hoboken,” Dan Cocoziello, principal and COO of Advance Realty Investors said. “It brings together well-designed homes, a strong amenity package, and a location that connects residents to everything the city has to offer.”
The building is designed to support a modern, connected lifestyle, featuring:
- Wellness and Fitness: A fully equipped fitness center.
- Co-working and Social Spaces: A dedicated co-working lounge, media area, and stylish lobby lounge.
- Outdoor Living: A landscaped rooftop deck offering panoramic Manhattan views, and a second-floor terrace equipped with firepits and grilling stations.
- Convenience Services: 24/7 virtual doorman entry, a package room, and bicycle storage.
Willow House is situated at the prominent corner of 14th Street and Willow Avenue, a high-visibility location that connects Hoboken to Jersey City Heights and Union City. The property will house 6,000 square feet of ground-floor retail space, anchored by Starbucks and CorePower Yoga.
Residents are located in the heart of Hoboken’s North End, placing them within walking distance of Trader Joe’s, the Hoboken Biergarten, Hudson Table, and the waterfront.
Monthly rents currently start in the mid-$4,000s, with limited-time Grand Opening incentives of up to two months free. The Marketing Directors has been named the exclusive marketing and leasing agent for the property.
