Lola Products, a cornerstone of the American household cleaning industry since the 1960s, is embarking on a new chapter of growth. The Hackensack-based company announced today a strategic initiative to revitalize its flagship brand, blending its long-standing manufacturing expertise with a modern, consumer-focused approach to product design and digital commerce.
Since being acquired by The Fifty-Fifty Group, Inc. in 2000, Lola has largely operated behind the scenes, supplying high-quality private-label products to some of the nation’s largest supermarket chains. Now, the company is shifting its focus to the front of the shelf, investing heavily in its own name through innovative product launches and an aggressive expansion into national retail and e-commerce markets.
The brand’s resurgence is being driven by a pipeline of “solution-based” products designed to simplify daily chores. Recent standouts include:
- Printed Swedish Dishcloth Rolls: A sustainable alternative to disposable paper towels that combines the absorbent power of Swedish dishcloth technology with a roll-out format.
- Lola 500 Brushes Toilet Wand System: A hygienic solution that pairs ergonomic design with disposable cleaning heads, each featuring a built-in cleanser designed to streamline bathroom maintenance.
“Our vision is simple,” John Spitaletta, chief marketing officer of Lola Products said. “We’re taking a trusted brand with decades of history and giving it new life through innovation, thoughtful product design, and a stronger connection with today’s consumers.”
As part of its growth strategy, Lola is expanding its digital footprint across major online marketplaces while simultaneously deepening its ties with brick-and-mortar retail partners nationwide. This move is supported by significant investments in the company’s fulfillment capabilities and operational infrastructure to ensure it can scale alongside its rising brand profile.
Beyond the domestic market, the company is also signaling its intent to take its “Made in America” heritage to international shores.
“We’re proving that even a legacy brand can continue to evolve while staying true to the quality and reliability that built its reputation,” the company noted in its announcement. As Lola transitions into this period of growth, the Hackensack company is positioning itself as a modern competitor in the household products sector, focusing on the blend of performance and sustainability that defines the modern cleaning market.
