Local businesses and organizations looking to elevate their visual presence have a new resource in town. Signarama, the world’s largest sign and graphics franchise, has officially opened a brand-new, 3,600-square-foot location at 1275 Bloomfield Ave., Building 2, Unit 17B, within Fairfield’s Pio Costa business complex.
The enterprise is locally owned and operated by Fairfield native and former hospitality executive Tracy Ripa. A lifelong resident with deep roots in the community, Ripa brings decades of executive experience—previously serving as senior vice president of brand and franchise operations for Wyndham Hotels & Resorts—to her new venture. She runs the business alongside her partner and sister-in-law, Nicole Plumstead.
Officially certified as both a women-owned business and a Small Business Enterprise (SBE), the new facility combines national franchise resources with personalized local service.
Equipped with advanced sign-making technology and an experienced team specializing in design, production, client services, and permitting, Signarama Fairfield offers a full spectrum of branding solutions, including:
- Custom indoor and outdoor business signs
- Vehicle wraps and fleet graphics
- Window decals and storefront graphics
- Banners, murals, and promotional displays
- Illuminated and digital signage
- Real estate and wayfinding signage
“I’m most excited about partnering with local businesses to create consistent, high-impact visual branding that strengthens their presence in the market,” Ripa said. “With Signarama’s extensive capabilities, we can deliver customized products that help businesses stand out and grow.”
Strategically situated in Fairfield’s primary commercial corridor, the new showroom is positioned to serve a dense network of small businesses, industrial parks, and professional offices. The store’s service footprint extends across several neighboring communities, including Caldwell, West Caldwell, Parsippany, Montville, Essex Fells, Roseland, Little Falls, Cedar Grove, and Wayne.
Beyond commercial ventures, Ripa is deeply committed to civic engagement. Long involved in local initiatives focused on special education advocacy and parent engagement, she plans to use her business platform to support area schools, nonprofits, and community events through sponsorships and partnerships.
Store details
- Location: 1275 Bloomfield Ave., Building 2, Unit 17B, Fairfield, NJ (Pio Costa business complex)
- Hours: Monday through Friday, 9:00 AM – 5:00 PM
- Phone: 973-567-7525
- Online: Available at the Signarama Fairfield website or by visiting the showroom.
