Noom, the Princeton-based behavior change and digital health company, announced the appointment of Jim Bugden as its new chief financial officer, effective immediately. In his new role, Bugden will helm Noom’s global financial strategy and financial operations as the company enters a pivotal period of expansion and builds out its comprehensive prescription-grade wellness platform.
Bugden brings an extensive background in financial strategy, operations, and scaling high-growth technology and consumer companies. He previously served as chief financial officer and vice president of Video for The Meet Group, successfully managing financial operations through its tenure as a publicly traded NASDAQ-listed enterprise, its 2020 sale to ProSieben, and four corporate acquisitions.
His deep financial expertise also includes serving as CFO in Residence at First Round Capital—where he advised early-stage founders on building foundational financial infrastructure—as well as holding leadership roles at Solve Media and serving previously as Noom’s Senior Vice President of Corporate Development and Partnerships.
“Jim brings exactly the financial and operational leadership that Noom needs at this stage of our growth,” Geoff Cook, CEO of Noom, said. “He has spent his career building the financial infrastructure that allows companies to scale efficiently through periods of complex growth and operational integration. As we expand into new categories and continue to build out our clinical platform, having Jim at the helm of our finance organization is a major advantage.”
“Noom is at an exciting inflection point,” Bugden said. “We’re expanding our clinical platform, entering new product categories, and deepening our engagement and relationships with members across the full spectrum of health. I’m proud to join Noom’s already strong leadership bench at this moment and look forward to building the financial infrastructure that supports the Company’s growth.”
