Midea America Corp., a leading global home appliance innovator headquartered in Parsippany, New Jersey, has officially opened its vastly expanded Midea America Research Center (MARC) in Louisville, Kentucky.
About Midea Corp.
Midea America Corp. is a U.S. subsidiary of Midea Group, a Fortune 500 company and a leading global home appliance innovator. With a workforce of over 166,000 employees and operations spanning more than 200 countries.
The grand opening marks a massive 400% footprint expansion for the research hub, bringing the total facility size to 157,000 square feet.
The upgraded facility incorporates an additional 127,000 square feet of space designed to bring consumer research, engineering, product development, and testing together under one unified roof.
Key additions to the Louisville hub include:
- 22 specialized new laboratories dedicated to advancing product categories.
- A brand-new product showroom.
- A corporate auditorium.
- Dedicated, modern collaboration spaces to foster cross-functional teamwork.
“The most meaningful innovations start with a deep understanding of people’s lives,” Justin Reinke, president of Midea America Corp. said. “This expansion gives our teams more opportunities to listen, learn and turn unmet needs into thoughtful, innovative appliances that can make life at home a little easier.”
Originally established in Louisville in 2015 with just a single team member, MARC has grown into a robust innovation engine employing approximately 130 people. The center spearheads U.S. research across a wide array of home categories, including refrigeration, dishwashers, cooking, laundry, air treatment, floor care, and small appliances.
The hub has previously driven major product developments such as the STRAWash Dishwasher with Total Tumbler Clean, the 50/50 Flex Upright Convertible Freezer, and the OneTouch AutoFill French Door Refrigerator.
Adam Schultz, Executive Director of MARC, noted that the expanded capabilities position the team well to mentor future technical talent. Through ongoing university and co-op partnerships, the center provides students with practical, hands-on experience in engineering and product design.
While its research operations anchor out of Kentucky, Midea America continues to direct its U.S. corporate strategy from its headquarters in Parsippany, ensuring smart, reliable appliance solutions reach households nationwide.
