Just in time for Breast Cancer Awareness Month, Playa Bowls® is putting its most recognizable superfruit to work for a vital cause. The chain announced a nationwide partnership with the Breast Cancer Research Foundation (BCRF), running from Sept. 29 through Nov. 2 to raise funds and awareness for lifesaving cancer research.
Throughout October, Playa Bowls is donating a portion of sales from its iconic, vibrant pink pitaya menu items to support BCRF’s global work advancing breast cancer prevention, diagnosis, treatment, and survivorship.
“Our vibrant pink Playa Pitaya® is a natural connection during Breast Cancer Awareness Month and our mission to offer our guests a convenient way to incorporate more nutrient-rich, better-for-you food into their daily routines,” Tim Hackbardt, chief marketing officer at Playa Bowls said. “It is our goal to bring our Playa community together around them throughout October to help raise funds for BCRF and the lifesaving research it supports.”
Highlighting nutrient-rich favorites
Beyond giving the brand’s menu its signature bright pink hue, pitaya (dragon fruit) is celebrated as a nutrient-dense superfruit packed with antioxidants, essential vitamins, minerals, and anti-inflammatory properties. The campaign spotlights three guest favorites crafted with the signature Playa Pitaya® base:
- Electric Mermaid® Bowl: Naturally hydrating Playa Pitaya® topped with blueberry flax granola, pineapple, fiber-rich mango, kiwi, coconut flakes, and a honey drizzle.
- Dragonberry Bowl: Antioxidant- and Vitamin C-rich Playa Pitaya® layered with blueberry flax granola, fresh strawberries, blueberries, and honey.
- Pink Pitaya Smoothie: A smooth, vivid blend of Playa Pitaya® and organic coconut milk.
How to support the campaign
Guests looking to join the cause can contribute to BCRF through multiple channels throughout the campaign window:
- Direct Donations: Giving at checkout in shops, when ordering online, or via Playa Bowls’ dedicated BCRF fundraising page.
- Pink Pitaya Giving Day: On Oct. 25, the giveback efforts will culminate with Playa Bowls donating $2 from every pitaya bowl sold nationwide directly to BCRF.
Founded in 1993 by Evelyn H. Lauder, the Breast Cancer Research Foundation stands as the largest private funder of breast cancer research in the world, driving breakthroughs across every aspect of the disease.
