VUSSENS Inc., a global beauty AI analytics company and wholly owned subsidiary of South Korea’s NEWEN AI on Monday announced it will establish its North American headquarters in Fort Lee. Together with the expansion into the world’s largest beauty market, the company officially unveiled VUSSENS, an ontology-based artificial intelligence platform designed to transform market intelligence across the beauty value chain.
Strategically located next to New York City, the new Jersey operations position VUSSENS to capitalize on local commercial infrastructure. The company plans to deepen its regional localization by leveraging strategic partnerships, including ties with New York University’s (NYU) Stern School of Business and the Global AI Frontier Lab in New York.
The newly launched VUSSENS platform collects and analyzes cross-channel data across U.S. social media and e-commerce platforms. Built on an AI language model trained on more than 800 billion tokens, the platform features a multimodal engine capable of simultaneously processing video, audio, and subtitles from short-form video platforms, including TikTok and YouTube.
Rather than relying on simple keyword counts, VUSSENS structurally maps complex relationships across ingredients, formulations, consumer sentiment, and sales performance. This approach enables precise persona segmentation based on demographic factors, skin types, and personal values, offering businesses structured insights into market movements.
The VUSSENS platform integrates four specialized modules designed to support end-to-end commercial decision-making:
- Marketing Solution: Tracks the complete consumer journey, measuring product seeding, social engagement, user reviews, and purchase-conversion indicators.
- Trend Solution: Captures real-time shifts in consumer interest spanning ingredients, efficacy, product formulations, color palettes, and viral internet trends.
- Product Solution: Generates AI-driven SWOT analyses and target-audience profiling to refine product positioning.
- Category Solution: Provides category-level market overviews to help businesses pinpoint underserved market niches and growth opportunities.
Additionally, the platform incorporates dedicated K-Beauty trend analysis, allowing North American brands, manufacturers, and retailers to benchmark against emerging international beauty trends.
VUSSENS is targeting the entire beauty ecosystem, including cosmetics brands seeking marketing analytics, OEM/ODM manufacturers optimizing ingredient R&D, major retailers scouting emerging brands, and marketing agencies building data-backed client proposals.
Following the launch of its New Jersey headquarters, VUSSENS plans to establish additional regional sales hubs across the U.S. West Coast, South, and Midwest. Over the long term, the company intends to expand its analytics platform into other primary beauty markets worldwide, including Japan, Europe, Southeast Asia, and the Middle East, with the goal of establishing a centralized global beauty data network.
