North America’s premier indoor, real-snow ski and snowboard center is bringing a splash of color to the slopes this October. Big SNOW American Dream, located within the American Dream complex in East Rutherford, is turning pink every Wednesday throughout Breast Cancer Awareness Month to support breast cancer research, education, and early detection.
To encourage participation, guests who hit the slopes wearing their favorite pink apparel will receive half-off Snow Day Packages or 2-Hour Slope Access Passes.
The pink-themed Wednesdays are not the only opportunity for visitors to score discounted slope access for a good cause. Big SNOW will extend the promotion on Tuesday, October 13, in special recognition of National Metastatic Breast Cancer Awareness Day, giving skiers and snowboarders another chance to show solidarity and make a statement in pink.
“When it comes to breast cancer, this is a cause that holds a special place in our hearts, and we know how important early detection can be,” said Dempsey Mendryzycki, General Manager at Big SNOW American Dream. “This is a small initiative that we hope will have a big impact when it comes to raising awareness, and we encourage our guests to not only wear pink and show their support during Breast Cancer Awareness Month, but also to continue championing the message of early detection with their friends, families and loved ones all month long.”
Participating guests are limited to one discounted ticket redemption per person.
Operated by New Jersey-based SNOW Partners—who also own Mountain Creek Resort in Vernon, N.J.—Big SNOW provides a climate-controlled winter wonderland complete with 4 acres of real-snow slopes, a 160-foot vertical drop, and a 1,000-foot length suitable for all skill levels.
