Better food. Better gear. Better atmosphere.
The Red Bulls announced Wednesday that they will partner with Levy, well-known in the entertainment hospitality sector, for the 2026 MLS season.
The multi-year partnership, which aims to upgrade culinary, merchandise and operations aspects at Sports Illustrated Stadium in Harrison, will have new signature menu concepts, expanded partnerships with local restaurants, purveyors and breweries, and self-service technology to increase speed and convenience.
In addition, Levy will curate a customized collection of exclusive team gear at the Stadium’s team shops.
Red Bulls President Marc de Grandpré welcomed the partnership.
“Our vision has always been to provide the premier soccer, sports and entertainment destination in the region,” he said. “Whether you’re here for a Red Bulls match or any marquee event, every fan should feel they’re part of something unforgettable.
“With Levy, we’re raising the bar on hospitality and atmosphere so that every guest who walks through our doors in 2026, and beyond, will experience the very best — before, during, and after the main event.”
Levy, recognized as the market leader and most critically acclaimed hospitality company in its industry, has twice been named one of the 10 most innovative companies in sports by Fast Company.
Levy is known for managing some of the best venues nationally Prudential Center, Wrigley Field, Mercedes-Benz Stadium and Barclay Center. It also services some top global soccer destinations (Tottenham Hotspur Stadium in London and Johan Cruyff Arena in the Netherlands).
Levy CEO Andy Lansing said he’s eager to work with the Red Bulls.
“This is more than just an exciting new partnership with one of the most passionately supported franchises in Major League Soccer, it’s an opportunity to collaboratively create a gameday environment with unique New York Red Bulls energy,” he said. “Together, we’ll make match days electric, and we look forward to serving fans with an elite culinary, hospitality and retail experience in 2026.”
