Birdzi recently reached an agreement with Wakefern Food Corp. to use the former’s intelligence platform to better understand customers’ needs.
Ninety-three percent of grocery c-suite executives believe AI will be a necessity to compete in the future, an increase from 81% in 2023. As brands seek ways to leverage AI, focusing on areas that can unlock true value for customers are a priority.
Pilot campaigns of Birdzi’s customer intelligence platform increased return on investment for Wakefern and provided additional benefits including:
- Heightened outreach and personalization – Birdzi’s platform enables Wakefern to be more creative and responsive with its personalized campaigns and shopper outreach.
- Sharpened forecasting and planning – Wakefern will leverage data-driven promotional planning to attract new customers and retain shoppers.
- Comprehensive shopper insights – Birdzi’s deep customer analytics tools provide a nuanced understanding of shopper behavior to optimize campaigns.
Chains under Wakefern that will hope to use the technology include Shoprite, Price Rite Marketplace, and The Fresh Grocer.
Birdzi CEO Shekar Raman praised the collaboration.
“Birdzi is proud to earn the trust of the country’s largest retailer-owned cooperative, and we’re excited to work closely with Wakefern to seamlessly integrate analytics, automated shopper engagement and industry-leading personalization tools to revolutionize the shopping experience,” he said. “With over 80% of Birdzi customers operating over 100 store locations, the Birdzi platform is mature and equipped to handle the needs of large-scale regional and national retailers.”
