Summit-based Simplicity Group has acquired Mid-Atlantic Wealth Advisory Group, a
Pennsylvania-based registered investment advisor that serves professionals, business
owners and pre-retirees with financial planning services.
With the deal closed, Mid-Atlantic’s founders, Dennis Maguire and Robert Sayre, will
become partners at Simplicity, and the company will rebrand as Simplicity Wealth
Advisors.
“The Mid-Atlantic team has built an exceptional reputation for client-centric planning,
and we are thrilled to welcome Bob and Dennis to the Simplicity partnership,” Simplicity
CEO Bruce Donaldson said.
“By integrating their deep advisory expertise with our unified securities and insurance
platform, we are further accelerating the growth of the Simplicity platform. We look
forward to providing Dennis, Bob, and their team with the institutional-grade resources
necessary to scale their business across the region.”
Maguire said the decision to join Simplicity was driven by the strength and
sophistication of their securities platform.
“In an increasingly complex market, having industry-leading tools and a deep bench of specialists at our fingertips is a total gamechanger,” he said. “This partnership provides
the engine to fuel our next chapter of growth, while ensuring our clients receive the most
advanced planning solutions available today.”
Mid-Atlantic Wealth Advisory Group has operated since 2012, guiding clients through
financial planning with a focus on growth opportunities and risk management.
Simplicity Group provides wealth accumulation and financial protection products for
advisors, financial institutions and consumers, offering access through affiliation,
outsourcing or partnership.
