Summit-based financial planning firm Simplicity Group has acquired Wright Wealth Group, a premier retail practice focused on estate and protection planning strategies based in Geneva, Ill.
Following the acquisition, Eric Wright joins Simplicity as its newest partner, expanding Simplicity’s footprint in the greater Chicago area and strengthening its National Accounts team.
Partner Eric Wright said in a release that partnering with Simplicity represents an extraordinary opportunity to elevate the protection and estate planning capabilities it offers its clients.
In addition to serving retail clients throughout Illinois and the Midwest, Wright will actively contribute to Simplicity’s National Accounts initiatives, leveraging his deep ties to financial institution leadership to broaden access to Simplicity’s holistic wealth and protection solutions.
In June, Simplicity Group acquired August H. Velten & Associates, Inc., a prominent independent retail wealth management and annuity firm headquartered in Melbourne, Fla.
As part of the transaction, firm founder August Velten joined Simplicity as a partner. The Melbourne-based practice rebranded itself as Simplicity Wealth Advisors: Melbourne.


