Spooky season has officially arrived. Spirit Halloween has officially opened its doors for the 2026 season, welcoming scare-seekers back to more than 1,550 store locations across North America.
On the heels of the brand’s biggest flagship grand opening event ever in Egg Harbor Township, the iconic orange banners are once again taking over communities, offering fans an immersive start to the autumn festivities.
This year, Spirit Halloween is inviting brave souls to explore its brand-new, 80s horror-inspired in-store experience: Camp Harbor Lake. Selected participating store locations have been transformed into eerie campgrounds featuring an abandoned cabin and a host of terrifying animatronics, including the Willow Witch, Trash Bandit, Whirling Wendy, and Crackles lurking in the shadows.
“Our fans count down the days until Jack the Reaper appears and our doors open. We’re thrilled to officially welcome them to Camp Harbor Lake for the 2026 season,” Steven Silverstein, CEO of Spirit Halloween said. “For many Halloween fans, visiting Spirit has become an annual tradition and the unofficial start of the season. We take great pride in being part of that tradition, while continuing to create new reasons to be surprised each year.”
Shoppers can gear up with a massive assortment of trending pop-culture costumes—ranging from blockbuster franchises like Spider-Man and Toy Story to classic horror icons such as Michael Myers—alongside exclusive home décor, fog machines, and life-sized animatronics.
As stores nationwide swing open their doors, the brand is also marking the milestone 20th anniversary of Spirit of Children, its signature philanthropic initiative. Dedicated to making hospitals less scary for pediatric patients and their families, the campaign aims to raise a historic $20 million this year alone.
One hundred percent of donations collected in-store and online directly support Child Life departments across more than 160 partner hospitals in North America, helping fund therapeutic programs, sensory spaces, and holiday celebrations. To date, the program has raised over $164 million.
