Southend Lofts, a luxury condominium development in Hoboken, has surpassed the 50% sold mark just eight months after launching. The project’s recent momentum was propelled by a standout performance in May, which saw eight contracts executed, totaling more than $20 million in sales and solidifying its status as Hoboken’s best-selling new residential development.
Located at 38 Jackson Street, the property reimagines a storied industrial site—formerly home to the Davis Baking Powder and My-T-Fine Pudding factory—into a vibrant residential landmark. Designed by Nastasi Architects, the five-story historic structure has been restored and expanded with newly constructed wings reaching up to nine stories. The result is a full-block development that blends industrial heritage with high-end contemporary design, featuring soaring ceilings, exposed columns, and oversized windows.
“The sales momentum at Southend Lofts reflects the strength of the offering we set out to create,” Gary Mezzatesta, managing partner of The Taurasi Group said. “Buyers continue to respond to the scale and character of the residences, the quality of the design, and the opportunity to own something truly distinctive in Hoboken while remaining just minutes from Manhattan.”
The development features 110 homes ranging from one- to five-bedroom layouts, with pricing starting at $875,000 and reaching nearly $5 million for penthouse duplexes. Residents benefit from 20,000 square feet of indoor and outdoor amenities, including:
- The Overlook: An eighth-floor terrace featuring a 40-foot swimming pool, landscaped lawns, and panoramic skyline views.
- Lifestyle Additions: A fully attended lobby, state-of-the-art fitness center, coworking lounge, multi-sport simulator, and a pet spa.
- Public Atrium: A dramatic, light-filled space inspired by Milan’s Galleria Vittorio Emanuele II, housing on-site destination retail, including Southend Market, Nana’s Dim Sum + Dumplings, and City Fitness.
“Buyers from both New Jersey and New York City are increasingly prioritizing larger homes, architectural character and lifestyle-driven amenities,” Stephen Kliegerman, president of Brown Harris Stevens Development Marketing, which is managing sales for the property, said.
The development is situated directly across from the Southwest Resiliency Park, offering residents immediate access to pickleball and basketball courts, playgrounds, and social plazas. Its location provides convenient transportation links to Manhattan via ferry and PATH service, while also being positioned near major roadways like the Holland Tunnel.
Homeowners have begun taking occupancy as the project enters this next phase. Prospective buyers can explore furnished model homes and learn more about the remaining inventory at www.SouthendLofts.com.
