With excitement building for this summer’s international soccer championship, the ShopRite of Kearny is set to host a massive, soccer-themed fan event this Sunday, July 19. The celebration marks the grand finale of ShopRite’s month-long “We Kick It Here Tour,” which has brought community-focused festivities to 22 locations across the region.
The event, which takes place from 11:00 a.m. to 3:00 p.m. in the store parking lot at 100 Passaic Ave, will transform the space into an interactive “fan zone.” Designed for soccer enthusiasts of all ages, the free event will feature a wide array of activities, including face painting, digital trading cards, and various soccer-inspired games.
A celebration in ‘Soccer Town, U.S.A.’
The choice of Kearny for the tour’s final stop is highly intentional. Long known as “Soccer Town, U.S.A.” due to its deep-rooted history and connection to the sport, Kearny provides a fitting backdrop for the event—especially given the store’s proximity to the stadium hosting the championship match later that evening.
“Wrapping up ShopRite’s ‘We Kick It Here’ tour in Kearny underscores the community’s deep-rooted soccer tradition and recognizes the town’s longstanding connection to the sport,” organizers stated.
Product samples and giveaways
Attendees can look forward to activations and free product samples from a long list of brand partners, including:
- Unilever, Chobani, and Ferrero
- General Mills, Kraft Heinz, and Procter & Gamble
- Tastiez, Chips Ahoy, and Kellanova
- Haleon, ICEE, and Mission Foods
- Coca-Cola, Apple & Eve, Solo Foods, and Avocados from Peru
Owned and operated by the LoCurcio family, the ShopRite of Kearny event is the culmination of a broader initiative by the supermarket cooperative to engage local communities. Throughout the last month, the “We Kick It Here Tour” has successfully brought together neighbors to celebrate the spirit of the game through family-friendly activities and localized experiences.
