World Insurance Associates LLC has announced the appointment of Rob Erfurt as the firm’s New Jersey market leader and national industry leader. Based out of World’s Iselin headquarters, Erfurt will oversee regional growth, operational excellence, and the continued expansion of the firm’s specialized industry practices.
Erfurt brings more than 20 years of sales leadership experience to his new role. For the past decade, he served at Acrisure, most recently leading sales operations for North America Retail. Earlier in his career, he worked on the consultancy side of risk management, human resources, compliance, and corporate business strategy.
In his dual capacity, Erfurt will focus on developing specialized solutions to help businesses navigate complex risks while supporting World’s ongoing investments in digital capabilities and data-driven analytics.
“Rob brings a unique blend of culture building, sales excellence and operational rigor that will be instrumental in driving World’s next phase of growth,” John Newell, chief executive officer of World said. “As our industry continues to evolve, leveraging technology to transform how we serve clients, support our partners and empower our colleagues has never been more important.”
“World’s growth trajectory is remarkable, and I am excited to help shape the next chapter of the company’s evolution,” Erfurt said. “I am thrilled to join World and have the opportunity to lead one of the company’s fastest-growing markets while helping refine our go-to-market strategy through a powerful combination of client focus and industry specialization.”


