Rowan University recently gathered on Rowan Boulevard with municipal officials and retail partners to celebrate the official opening of its new on-campus merchandise destination, operated by Rally House, alongside the launch of its new course-material partnership with eCampus.com.
Replacing Barnes & Noble as the university’s official retail operator, the new Rowan Boulevard storefront offers an expanded selection of officially licensed university apparel, gifts, and accessories, alongside merchandise supporting Philadelphia and New York professional sports teams. The opening marks Rally House’s fourth collegiate campus partnership nationwide.
“Rally House is thrilled to join the Rowan University campus,” Aaron Liebert, Rally House CEO, said. “This location presents an exciting opportunity to connect students, employees, alumni and nearby residents with high-quality apparel and merchandise that reflect the pride of Rowan, Glassboro and the greater Philadelphia region.”
In addition to the retail launch, the celebration highlighted Rowan’s transition to eCampus.com for course material sales and rentals. Launched in July, the online platform provides students with a centralized storefront for print and digital textbooks, supported by a marketplace of third-party sellers designed to lower educational costs.
“The rising cost of textbooks is one of the most significant financial pressures students face,” Rowan President Ali Houshmand, said. “It is more important than ever that students have access to affordable class materials. We’re proud to partner with eCampus.com to meet these needs of our students. At the same time, Rally House provides a new destination for students, alumni and visitors to celebrate Rowan pride.”
Family-owned and operated, Rally House manages over 320 locations across 30 states, with existing campus partnerships at Drexel University, William & Mary, and George Mason University. eCampus.com serves more than 400 educational institutions nationwide.
