As it looks ahead to its milestone 10th anniversary in 2027, the Devils Youth Foundation has officially unveiled a refreshed logo and visual identity designed to strengthen its connection to the New Jersey Devils and elevate statewide awareness.
The updated branding draws inspiration from the strength, energy, and legacy of the New Jersey Devils while keeping youth and community impact at the forefront. By aligning more closely with the iconic franchise, the new visual identity aims to help fans, donors, and corporate partners more readily recognize the organization as the official charitable arm of the team. The modernized look will roll out across community programs, digital platforms, fundraising events, player apparel, and statewide activations.
A decade of community impact
Since its inception, the Devils Youth Foundation has grown into one of New Jersey’s leading sports-based philanthropic organizations. To date, the 501(c)(3) nonprofit has invested more than $8 million across over 150 nonprofit partners, positively impacting more than 300,000 children and families across Newark and throughout the state. Annually, the Foundation reaches over 90,000 young people through initiatives that promote youth sports, health and wellness, education, the arts, food security, and mental well-being.
“The Devils Youth Foundation is more than a logo. It represents who we are, what we believe, and the future we are building for young people across New Jersey,” Allison Blitzer, chair of the Devils Youth Foundation said. “As we approach our 10th anniversary, this refreshed identity reflects the remarkable growth of the Foundation and strengthens our connection to the New Jersey Devils organization.”
Upcoming ‘Devils Sweep the Deck Gala’
To kick off its next chapter of growth, the New Jersey Devils and Prudential Center have announced the return of their signature annual fundraiser, the “Devils Sweep the Deck Gala.”
Scheduled for Wednesday, Feb. 24, 2027, at the Prudential Center, the marquee event will transform the Devils’ home ice into a professional curling rink and the arena floor into a casino lounge. Attendees will have the unique opportunity to curl alongside current players, alumni, team leadership, and ownership, with all proceeds directly benefiting the Devils Youth Foundation.
For more information on the Foundation’s programs or to make a donation, visit DevilsYouthFoundation.org or follow @devilsyouthfoundation on Instagram.
