Construction has officially begun on Hoboken Urby. Shovels hit the ground this week on the brand’s ninth community nationwide.
The 16-story building will introduce 345 thoughtfully designed apartments, a lineup of social and wellness amenities, and over 17,000 square feet of retail space. The property is scheduled to open in summer 2027.
Located at 256 Observer Highway, Hoboken Urby will offer future residents walkable urban living surrounded by local shops, restaurants, cafes, parks, and the vibrant waterfront. The site is also near the Hoboken Terminal, with PATH, NJ Transit trains and buses, and NY Waterway ferries providing direct connections to Manhattan and the surrounding region.
“Hoboken is the perfect Urby neighborhood: it is well-connected, energetic, and has a genuine sense of community,” David Barry, founder and CEO of Urby said. “At Hoboken Urby, we’re layering social spaces alongside bright and spacious apartments, an integrated café, and retail to create a place where people can connect with each other and with the city around them.”
Offering a blend of dynamic social spaces and outdoor areas, Hoboken Urby will be anchored by a 4th-floor courtyard designed by internationally renowned landscape architect Bas Smets, known for his recent work on Notre Dame Cathedral in Paris. The outdoor setting will feature towering bamboo, extensive greenery, a cold plunge pool, sunbeds, grill stations, and a dramatic firepit pavilion. The pet-friendly building will also include a rooftop dog run.
The interiors will be designed by Shawn Hausman Design, known for The Standard Hotels, will balance style and functionality across a range of studio, one-, two-, and three-bedroom layouts. Bright and spacious, each apartment will feature oversized windows framing views of Manhattan and Jersey City, along with sunrise and sunset vistas from east and west exposures. Conveniences like dimmable lighting and keyless entry will complement modern interiors. Select homes will also offer private terraces.
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