As BINJE begins Week No. 8, it would be easy to say I don’t know how we’ve done it:
- Written nearly 1,000 pieces of content
- Broken dozens of huge stories
- Featured numerous exclusive interviews
And now,
- Produced our first print edition — a masterpiece featuring 21 full-length stories.
The truth is, I know exactly how we’ve done it. By following the most basic rule of business: Hire good people and get the hell out of the way.
Before you peruse our commemorative first edition, we offer appreciation for those who have been instrumental in launching the brand.
Meet the BINJE team:
Linda Lindner, managing editor: She has long been the most prolific journalist in the state, producing more content in a day than many do in a week. Since the launch of BINJE, Linda has added editing and production duties. Simply put, she’s the one who posts all the stories, builds all the newsletters and keeps the site up to date.
Heather Long, director of business development: Only someone with an incredible personality, work ethic and organizational ability could have done what she has done. Heather has had hundreds of meetings and calls with potential advertisers, signing dozens up for sponsorships (we are eternally grateful). And, for this issue, worked to ensure all 45 ads were received and organized, a monumental task for sure.
Rob Russo, design leader: This 72-page effort is a testament to Russo’s unbelievable design skills (something that quickly is becoming a lost art). Having now worked with Rob at four publications (starting with The Star-Ledger more than two decades ago), his skills have long been known to me. At BINJE, however, he showed another design skill: He is the creator of our incredible logo.
The Bergeron family: Like any other entrepreneur, I could not have launched BINJE without the support of my wife and kids. Co-founder Lori Campos Bergeron, Andy Bergeron and Anastasia Bergeron have been key components behind the scenes, handling numerous business office and social media efforts. Lori deserves special thanks — for being a great editor, administrator and the biggest fan of our efforts.
Of course, the biggest thanks of all goes to you: our readers and advertisers. It’s only been eight weeks, but it’s clear that so many of you find our product to be “BINJE worthy.” Thank you so much for your support.
— Tom Bergeron
