Paris Baguette, the Moonachie-based bakery café leader, has officially opened its newest location at 60 Centennial Drive in Long Branch. This opening marks the 32nd location in New Jersey as the brand continues its aggressive expansion strategy across North America.
The new café is owned and operated by local franchisees Devanshu and Ameeshi Patel, who bring a strong background in business management and a shared passion for hospitality to the venture. For the Patels, partnering with Paris Baguette provided the perfect opportunity to fulfill their goal of business ownership while contributing to the local community.
“Opening Paris Baguette in Long Branch is something we’ve been working toward for a long time,” Devanshu Patel said. “We want this café to feel welcoming from the moment people walk in, whether they’re stopping by for coffee, picking up something for their family, or meeting a neighbor.”
The brand, which now boasts over 4,000 locations worldwide and more than 300 across North America, is currently on a mission to reach 1,000 locations in the U.S. and Canada by 2030. The Long Branch site is part of a broader strategy to establish Paris Baguette locations as central hubs for neighborhood gathering, blending high-quality artisan baked goods and specialty coffee with warm, attentive service.
Darren Tipton, CEO of Paris Baguette, praised the Patels’ commitment to the brand’s core values. “We’re on a mission to re-establish the neighborhood bakery café as the heart of the community across the U.S., and we’re excited to see Devanshu and Ameeshi bring this to life in their local trade area,” Tipton said.
The Long Branch bakery café offers a variety of fresh-baked treats and signature coffee beverages, operating under the brand’s “Love Baked In” philosophy, which focuses on community connection and charitable engagement.
Residents and visitors are invited to visit the new café at 60 Centennial Drive to experience the signature hospitality that Paris Baguette has become known for globally.