Sandy Crisafulli is the president and co-owner of Caryl Communications, a boutique PR firm founded in 1984 and built on strong relationships, strategic storytelling, and nimble execution. In this episode, Sandy shares her journey from the firm’s first full-time writer to owner, and how a 360-degree approach across content, media relations, and operations helps Caryl deliver meaningful results for clients. She breaks down what effective storytelling looks like today, including how to answer the critical questions: what is it, who cares, and why do they care. Tune in for practical insights on authenticity, adaptability, and staying relevant in a rapidly changing media landscape.
