Pierson Commercial Real Estate has officially finalized the retail lease-up of the landmark Hahne & Co. building, marking a historic milestone for one of Downtown Newark’s most transformative mixed-use projects.
Serving as the exclusive retail leasing agent for L+M Development Partners (through its affiliate LMXD), Pierson Commercial successfully filled nearly 30,000 square feet of street-level and interior retail space. The achievement solidifies the property at 609 Broad Street as the magnetic core of the city’s ongoing “Living Downtown” resurgence.
The Retail at Hahne & Co. has secured a diverse roster of national, regional, and local brands designed to serve the city’s 24-hour population of residents, office workers, and students. The tenant lineup is anchored by Whole Foods Market and features:
- Health & Wellness: RWJBarnabas Health, CityMD, and RadNet.
- Education & Retail: Barnes & Noble (Rutgers University bookstore) and Kite + Key.
- Dining & Lifestyle: Sweetwaters Coffee & Tea, Panda Express, Brunswick Burger House, Urban Agriculture Cooperative, and the celebrated B&P by Chef Marcus Samuelsson.
Originally built in 1901 as Newark’s premier department store, the Art Deco landmark sat vacant for nearly 30 years before a massive $175 million adaptive reuse project led by L+M, Prudential Financial, and Goldman Sachs breathed new life into the structure.
“Achieving full lease-up at Hahne’s is a testament to both the growing strength of Downtown Newark and ownership’s vision,” Ryan Starkman, vice president at Pierson Commercial said. “We’re proud to have partnered with ownership on bringing together such a strong and complementary tenant mix.”
The 510,000-square-foot complex is more than just a shopping destination; it includes 160 residential units (including 64 affordable units) and 100,000 square feet of office and educational space, including the Rutgers “Express Newark” arts incubator.
The success of Hahne & Co. reflects a broader trend in New Jersey’s commercial landscape, where high-density mixed-use developments are thriving. Located less than 20 minutes from New York Penn Station, the building leverages its proximity to major transit and corporate headquarters like Prudential and Audible.
“This vibrant retail environment anchors the revitalization of this important submarket and supports the continued resurgence of the neighborhood,” Jake Pine, managing director at LMXD said.
